BROS BEFORE PROS

THE CHALLENGE

Milko was, is, and always will be teenagers’ favorite chocolate milk. They carry it with them to school, in the park, on the court, and pretty much on any occasion. After years off the court, this was the year of Milko’s homecoming, the return of the king-brand of basketball for the new gen.

THE APPLEFALL MOMENT

Milko isn’t just the tastiest chocolate milk. It fuels bonding and strong connections. You carry it everywhere with you. Kinda like your bro. Did bro scorch you in FIFA? You get a sip of Milko. Bro broke his arm? You and Milko are there for him. Think about it: Milko is the third wheel in every bromance. For the return of the king in the court, we honored the ones who bring it to life every day.

THE SOLUTION

“Bros Before Pros”

Every friendship is defined by its toughest moments. What if you were casually hooping with your bro and two basketball superstars showed up on the court? Who would you pick: Nikola Milutinov, “Juancho” Hernangomez, or bro? That’s where loyalty gets tested. And that’s why, for Milko, the answer will always be: bro.

THE RESULTS

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